provocative coaching

TrainingWorkshop

Training Provocative Coaching

We have carefully designed this foundation training program.
Would you like to try provocative coaching first and get more information about the course?
Then join our introductory workshop!

What is provocative coaching?

Provocative coaching is a unique approach that uses warmth, humor, and challenge to get people moving. As a provocative coach, you intentionally say or do something to provoke a reaction from the client. We use playful confrontation, stereotypes, and paradoxes to stimulate others and encourage them to think and act from new perspectives.

Theory and Background

We work with the original principles of provocative coaching, based on Frank Farrelly’s provocative therapy. In the Netherlands, Jaap Hollander and Jeffrey Wijnberg introduced these ideas and trained many provocative coaches, including ourselves!

Research shows that behavioral change only happens when you genuinely connect with the emotions of your client. We definitely make use of this fact!

The Foundation Course

In this training, you will learn how to get people moving by using humor and challenge as a professional. Often, situations are perceived as difficult or heavy, people have told their story multiple times, and they seem stuck in a pattern they can’t break free from. The provocative coach confronts the client with their thought patterns and behavior. Humor is a powerful tool: it is disarming and brings relaxation and reduces stress.

 You will learn to use humor not just as an intervention, but as your baseline attitude. You will also learn not to take yourself too seriously and to embrace your own mistakes, helping the client to put their situation into perspective; the most unique things are actually universal!

 We start with the theory and background of provocative coaching, so you understand how it works. Then, you will get hands-on with the techniques and methods you’ve learned. After all, you learn provocative coaching primarily through practice! You will discover that everything is ‘material’ that can be used provocatively. Through your reactions, the other person experiences a kind of ‘brain error,’ creating new energy, which often leads to fresh insights and solutions.

Target Audience

 

This foundational course in Provocative Coaching is suitable for anyone who wants to learn how to work with provocative coaching. If you already work with humor, this course will deepen your skills and help you further develop the use of humor and challenge

This course is ideal for:

  • Coaches, trainers, therapists, and psychologists who want to enrich their approach
  • Entrepreneurs, managers, and leaders who want to communicate more effectively
  • Teachers, caregivers, and other professionals seeking innovative methods to guide people

Results After the Course

 

  • You will work from a combination of warmth, humor, and challenge—the unique power of provocative coaching.
  • You will encourage deeper reflection and the discovery of new perspectives with respect.
  • You will offer your client a clear framework that makes them feel heard and seen.
  • You will have an extensive arsenal of provocative interventions to use effectively in coaching.
  • You will use your own images, impressions, and feelings as a provocative challenge for your client.
  • You will use playfulness and humor to push the client’s boundaries, so they start moving on their own.
  • You will know how to turn resistance, difficult behavior, and reactive behavior around, all while ensuring the client remains responsible for their process and results.

In short: the client has to work hard, and as a coach, you get to be “lazy”!

Course Schedule

 

The training consists of three blocks of two days each:

Block 1: September 14-15, 2026
The Basics → What is Provocative Coaching? How did it originate? When do you apply it? What does it consist of? Core attitude. 

Block 2: October 12-13, 2026
Methods and Techniques → Farrelly’s factors. Provocative diagnostics. Provocative effects.

Block 3: November 9-10, 2026
Drama & Creativity → Advanced exercises. Preview of the follow-up training.

Register now!

for the training

Practical Information

 

Location:
This will be announced soon.

Participants:
Minimum 6 and maximum 20. This ensures enough interaction and input from various participants, while also allowing for personal attention for everyone.

Investment:
Your investment for this foundational course in Provocative Coaching is €2,495 (excl. VAT) for all three blocks of two days, which includes a handbook, lunch, and coffee/tea.

Early Bird Offer:
If you register before February 1, 2026, you can pay the early bird rate of €2,245 (excl. VAT).

Group Discount:
When registering two participants at once, the price per person is also €2,245 (excl. VAT).

The Trainers

Claudia van den Boogaard

 

Claudia van den Boogaard
Even during her nearly 20-year career with the police, Claudia noticed how humor could be very relaxing. When she began working as an independent trainer and coach, she met Jaap and Jeffrey and decided to follow their course in provocative coaching. She now has 5 years of experience and many interventions at her disposal, having helped numerous clients get moving!

Claudia is a certified Level 2 Provocative Coach.

 

www.humoratwork.nl

Raoul Rossou

 

When Raoul discovered the provocative coaching approach in 2022, after 10 years of coaching and training, all the puzzle pieces finally fell into place. No longer does he use humor to hide behind, but instead, he uses it as a powerful tool to bring things into perspective and challenge others. Since Raoul is naturally curious and boundary-pushing, he enjoys embracing challenges.

Raoul is a certified Level 2 Provocative Coach.

 

www.deprovocatiefcoach.nl

The Provocative Podcast


Together, Claudia and Raoul also make a name for themselves with their Provocatieve Podcast.

Workshop Provocative Coaching

Would you like to get to know provocative coaching and experience what it can mean for you?

 

We offer an introductory workshop several times a year where you can experience what provocative coaching is. During the workshop, you will see demonstrations of its application possibilities and learn the first foundational steps.

You are very welcome to come and discover what this challenging style can mean for you.

Introductionday Provocative Coachen
Monday february 9, 2026
Wednesdagy april 22, 2026

Register now!

for the workshop

Practical Info

Participation in the introductory workshop on Provocative Coaching is available for the provocative price of  € 123.45!
If you decide to enroll in the foundational course after attending the workshop, the price of the workshop will be deducted from your course fee.

Dates

  • Monday january 19, 2026

  • Wednesday february 11, 2026

  • Thursday march 5, 2026

  • Monday april 20, 2026

  • Wednesday may 20, 2026

  • Thursday june 18, 2026

Schedule

  • Doors open: 19:00
  • Workshop starts: 19:30
  • Workshop ends: 21:30

The upcoming workshops will be held in the Tilburg and Roosendaal regions.